Convenience is king in today's consumer culture. Consumers are faced with huge amounts of choice these days and products have to make themselves desirable and meaningful to customers to ensure successful product sales.
With the advent of technology, we have been able to build electronic devices on smaller and smaller scales. This, in turn, has affected fashion and consumer desire. Consumers now like their electronic devices to be small.
Digital travel scales win on both levels. They are both desirable and meaningful. The nature of a travel product is that it is easy to transport and digital travel scales are exactly this. They are pocket sized. In this way, digital travel scales are meaningful - they fulfil the practical need of a travel product - and they are desirable - digital travel scales are small and gadget-like.